sENT FROM HEAVEN
“Sent From Heaven” helps turn heartbreak/tough times into self-love with personalized flower bouquets and comfy loungewear. Ultimately, this campaign is used to symbolize strength and empower individuals during tough times.
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PLATFORMS: INSTAGRAM, TIKTOK, OUT-OF-HOUSE, AND PACKAGE DESIGN
INSTAGRAM POST
Photo teaser
A collaboration announcement photo between Boys Lie and Fresh Sends. This photo intends to excite customers about limited-edition collections online and at the pop-up shop.
CAPTION: Do I smell a Boys Lie x Fresh Sends collection? #SentFromHeaven
INSTAGRAM/TIKTOK VIDEO
TEASER REEL
A slow zoom video featuring a model wearing Boys Lie attire paired with a uniquely designed bouquet of Fresh Sends flowers. It aims to blend the aesthetics of both brands and enhance the lifestyle approach.
CAPTION: Breaking News: We’re officially Sent From Heaven #SentFromHeaven
INSTAGRAM POST
CAROUSEL POST
A carousel post promoting a pop-up shop event, where the first photo acts as the invitation. The following images showcase collections available at the event and online. The goal is an increase in event attendance from the carousel.
CAPTION: Anyone want to do some retail therapy? #SentFromHeaven
EVENT
POP-UP SHOP
A visually captivating pop-up shop featuring collaborative pieces from Boys Lie and Fresh Sends. It aims to engage customers beyond traditional retail spaces by offering them an immersive brand experience.
POP-UP SHOP PLAYLIST
CURATED PLAYLIST
A curated playlist at the pop-up shop, featuring songs matching each collection’s themes, enhances the event experience and boosts engagement.
POP-UP SHOP AD
POSTER AD
An outdoor poster that advertises the “Sent From Heaven” pop-up shop event OOH. The goal is to alert people about the event if they didn’t know about it from social media in downtown Los Angeles, California.
PACKAGE DESIGN
NEWSPAPER WRAP
A strategic design tailored to Boys Lie applied to Fresh Sends flower bouquets. The goal is to enhance brand affinity and connect Fresh Sends branding with the Sent From Heaven campaign.
PR CARD FOR COLLECTION PACKAGE
PR CARD DESIGN
A limited edition Boys Lie x Fresh Sends card in each collection package. This aims to strengthen brand association between Boys Lie and Fresh Sends.
PACKAGE DESIGN
COLLECTION PACKAGE
A limited edition Boys Lie x Fresh Sends collection package that will be located in the “Sent From Heaven” Pop-Up Shop. This aims to strengthen brand association between Boys Lie and Fresh Sends, creating an Instagrammable aesthetic for UGC after purchasing from this collaboration.