Vic’s Coffee Bar Valentine’s Day Campaign
Tasked with the ambitious goal of expanding the Instagram reach by 15% and doubling impressions within a tight 3-week timeframe, my collaborator, August Byrne, and I, not only met but exceeded expectations.
Our strategic campaign unfolded as a meticulous dance of creativity and data-driven decisions. We curated visually engaging content that resonated with the local community while maintaining a broader appeal. Leveraging Instagram's features, we implemented a multi-faceted approach, combining eye-catching visuals with compelling captions and strategic use of hashtags.
As the campaign unfolded, the results spoke volumes. Not only did we achieve the targeted 15% increase in reach, but the impressions soared beyond our initial goal by an impressive 500%. This surge in engagement signaled not just numerical success but a genuine resonance with the audience, fostering a stronger connection between Vic's Coffee Bar and potential customers.









