+ love heavy +

This campaign redefines Chrome Hearts by shining a spotlight on its elegant feminine pieces, often overshadowed by its male-driven luxury brand image. With a focus on Valentine's Day, we present a curated selection of sophisticated jewelry and accessories. This strategic approach aims to broaden Chrome Hearts' appeal, inviting a diverse audience to explore the brand's refined and thoughtful side. + Love Heavy + explores the creative direction and messaging employed to position Chrome Hearts as a go-to destination for luxurious and heartfelt Valentine's Day gifts.